Starnes Davis Florie

R. David Friday

Chief Operating Officer

100 Brookwood Place
7th Floor
Birmingham, AL 35209

R. David Friday

R. David Friday

Chief Operating Officer

100 Brookwood Place
7th Floor
Birmingham, AL 35209

About David

David joined Starnes Davis Florie in 2019 and serves as the firm’s Chief Operating Officer (COO). As the COO, David manages the day-to-day business operations of the firm including, information technology, marketing and sales, human resources, and research and development. David is experienced in strategy, selection, implementation, and management of enterprise class software applications, as well as utilizing innovative technology to enhance business value.

David was previously employed as President of RDF Consulting (2017-2019), worked at Philips as a Principal/Senior Solution Architect of Healthcare Transformation Services (2016-2017), and served as Executive Partner at Gartner (2013-2016).

David serves as an Advisory Board Member for the Master of Science in Health Informatics program at Samford University.  Additionally, he has served as an adjunct professor in the Master of Science in Health Informatics program at the University of Alabama at Birmingham where he mentored second year graduate students and taught courses related to vendor evaluation, selection and contract negotiation. David holds an MS in Health Informatics from the University of Alabama at Birmingham, as well as MS and BA degrees from Auburn and Samford Universities respectively.

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